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Google has more than 200 ranking factors. We keep seeing this statement in numerous blog posts, discussions, hangouts, conferences etc. We are all well accustomed to this notion for many years but the irony is, most of the factors are yet to be confirmed


Google keeps doing experiments & brings about 1000 or more updates in its search algorithm to provide better results to users. Though every SEO & webmaster would love to know what these updates are, but Google never reveals these things. But


There was an interesting discussion & arguments going on in Twitter recently over the requirement of disavow tool in handling spam links attack as a part of negative SEO. We can divide the context of the discussion in three main parts Can Negative


Durga Prasad Kundu

This Is Why You Shouldn’t Use a White PNG Logo


Posted On: February 13th, 2018    By: Durga Prasad Kundu  To  Technical SEO

Before making a website, we think about many things and one of the major concerns is “Brand Logo”. Brand logo represents the core value, purpose of our business and we tend to think a lot about its design, colors etc. But have you ever thought about


When it comes to bring in the best for users, undoubtedly Google comes to forefront with new features being added to its search results frequently. The last big leap was of course RankBrain wherein Google had introduced AI in its search algorithm. Though


Dillip Kumar Mohanty

What’s New in Google’s New Search Console?


Posted On: January 12th, 2018    By: Dillip Kumar Mohanty  To  Google

Last year Google released a beta version of new search console to limited users. But Google has started rolling out the beta version of new search console to all users now. Now Google Search Console URL is shifting from https://www.google.com/webmasters/tools/


On 09th April 2010, Google has added site speed as ranking a signal in its search algorithm. For better user experience, Google has added this signal in its search algorithm. And in 04th February 2014, Google was granted a patent “Using resource load


Since a couple of years, structured data markup has become the top priority for website owners. This is a perfect way to let the search engines know what exactly the meaning of the information you are placing in the markup. And they love to display these


My answer? A Big NO! A lot of discussion is going on about artificial intelligence controlled search algorithm to produce better & spam free results. No doubt, anomaly exists in any system so is in search results and there are ample examples critics


It’s again Navneet Panda, the key person behind Google Panda Algorithm! Panda algorithm is completely related to on-site issues & most specifically quality of content. But this time, it is website duration performance based on category durations.


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