Local SEO or Local Search Engine Optimization is a unique set of SEO strategies aims to help businesses that serve customers within a specific locality or area. With proper Local SEO strategy, online visibility of such businesses grow for local specific queries.
Whether you've a store front business, or serving customers at their location, Local SEO can help you achieve more local customers. Even national brands can be benefited from local SEO for their local units.
Without analysis, nothing can be said.
Every marketing agency has their own strategy for on-site optimization. But we assure best practices on on-site optimization as outlined by Google & from our experience over 10 years of working on numerous websites from different industries.
But we never change anything on the website without clients’ consent.
Absolutely. Nothing is impossible under the sky.
If you learn every nuts & bolts of digital marketing, you can achieve desired ranking.
BUT… digital marketing is an ever changing field and requires full-time attention. If you want to do it on your own, then it would be like a second profession for you.
Also, if you want to hire an in-house SEO, it is again like one-man army. Local SEO needs multifaceted skills; from content development to web designing, from technical SEO to multimedia.
So, the objective can only be achieved with a team of professionals. If you’ve the budget, you may hire staffs with these skills who will carry out the work.
For local queries, Google shows two to three results within a box comprising a map on the top and business names & details just below it. Here a is a screenshot for you.
This results are called local pack results. Business names appeared in local pack have higher chances of getting click from users.
Objective of local SEO is to achieve placement of your business within this pack for relevant queries.
It’s really hard to tell. Google keeps changing its search algorithm all the time. Moreover, time of search & location of searcher play a big role in ranking. For example, search result may vary for the same search phrase done in two different locations 20 miles apart.
Google tries to show the best shop near you! Actually local ranking fluctuates more than organic ranking due to these factors. So, retaining top ranking all the time is not possible. If you’re seeing the fluctuation now & then, that is normal. But when you see the down trend over a duration, that is definitely indicating some issues from your end.
We ensure our best effort only. And in 99% cases, we’ve seen expected results within first 2 to 6 months depending on the niche & competition level. Google says stay away from those who guarantee #1 results!
Cost depends on different factors like keywords & locations to be targeted, competition level, required changes in the website etc. Actually we never go for package deal. We only decide the cost once we get a good view of present status & work involved.
No, every bit of work is done in-house only. We’re proud to have an experienced team including, SEO professionals, creative writers, web developers, multimedia experts.
Experience shows visible improvement in impression & ranking may be seen within first two months. Expected results may be achieved within 2 to 6 months’ duration. But ultimately it depends on the locations you want to target and level of competition over there.