Google On URL Length

Is URL Length A Google Ranking Factor?

Posted On : February 10th, 2020   By : Dillip K Mohanty   To : Technical SEO

Proper setup of a website’s URL structure and length plays an important role in Search Engine Optimization. That’s why SEOs & Webmasters always focus on maintaining good URL structure and proper URL length for their sites.

But, what to do when your website auto generates URLs that are longer than what is recommended for SEO?

Do such URLs have some bad impact on your site from Google Point of view?

The answer is simply a NO.

When Google Expert John Mueller was asked about this, he simply said that URL length is not a ranking factor. Google can perfectly crawl and index long URLs. You can check his Tweet below.

But, as a standard practice, it is always advised to think of Users while creating URLs and try to keep them short & sweet. Google really appreciates the effort of making URLs for users.

Also, you can check out this blog post of Rand Fishkin for more information on structuring URLs for best SEO practices.

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