Google Extending Knowledge Graph Features To Individual Search Results

Posted On : May 18th, 2015 By : Diptimayee Mohanty To : Google SERP Changes

We know that wizards at Google love to do a lot of test on its SERP page for better UX. Today I found some interesting features while searching for information. It seems that they are extending some knowledge graph features to search results directly. But wait, these new features are meant for authority sites & you can get this in their US version (google.com) only, not for other countries & languages.

Users can click on that section to get more information about the domain/company in the SERP page for the query. They can get information like category or types of business, a little details of the company & the source of the details.

While searching for Google, I saw results like the image below where it’s linking to Google+ page from the logo image, category of company, some information regarding the company which is linking to its Wikipedia page (resource link) and founded & award information of the company.

While doing the same for Wikipedia, it’s interesting to find that the owned by section is linking to Google search result page for “Wikimedia Foundation” query.

We know that these features are only available in knowledge graph section. But now these are being added to individual results. I think in this way Google is trying to infuse features of multiple knowledge graphs in one page for multiple results.

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Diptimayee Mohanty

She is the founder & director of SUVAANCE Internet Marketing Services Pvt. Ltd. From mere interest to full time career, she delved into the world of digital marketing in later part of last decade and has been contributing excellent articles on Google algorithm changes, patents, SEO strategies, tools & software for marketing and analysis.

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