How Usable Is Your Website?

Posted On : February 24th, 2021   By : Diptimayee Mohanty   To : Technical SEO

According to a recent Google article, Google has seen a median 70% increase in the number of users engaging with Lighthouse & PageSpeed Insights.

That shows webmaster/site owners are now getting serious with their websites’ overall mobile performance.

Actually everyone should be.

Google has aggressively been motivating (forcing) webmasters to make their websites mobile-friendly with algorithm updates like Mobilegeddon (2015) or Mobile-first indexing (2018). And last year, they announced to include Page Experience as a ranking factor in 2021.

Google had recently added a document to check how usable is your website. But they have removed it now. You can check the web archive copy here.

How Usable Is Your Website WebArchive Copy

As per this resource, you can Website Usability Metrics check Page Experience report of your webpage.

This score depends on 5 metrics and the metrics are:

  1. Mobile Usability
  2. Core Web Vitals
  3. HTTPS Usage
  4. Security Issues
  5. Ad Experience

These metrics are already in Search Console. So, start working on these metrics if you want to keep/develop your search ranking. And remember, these things are not only for ranking. You need to do this to improve UX of your website for your visitors/customers.

Diptimayee Mohanty

She is the founder & director of SUVAANCE Internet Marketing Services Pvt. Ltd. From mere interest to full time career, she delved into the world of digital marketing in later part of last decade and has been contributing excellent articles on Google algorithm changes, patents, SEO strategies, tools & software for marketing and analysis.

Google Local Search Results Checker
Google Volatility Report