Google’s Advice On Image Search Ranking

Posted On : January 23rd, 2020   By : Diptimayee Mohanty   To : Technical SEO

Recently, Google’s John Mueller was asked by Sachin Khanna to share some useful tips on how to rank images on Google. You can check the video “Image Search Rankinghere in Google Webmasters YouTube channel.

In this video, John Mueller advised webmasters to not just optimize images because they exist, rather do it with a specific goal in mind. To get better clarity of your goal, simply consider these 3 questions.

  1. How you want to be found in image search?
  2. What you expect users to search for? And,
  3. How can your site be useful to them when they find you?

Once you are all set with your goal, then go for these technical tips from John:

Technical Tips on Better Image Search Ranking

  • Use high quality images.
  • Place those images in a relevant and visible way in your page.
  • Use great titles on the pages themselves.
  • Provide useful alt attributes for the images.
  • Potentially add captions to your images.
  • Pick descriptive/good filenames for your images.
  • Host your images in a way that they’re fast for your users.

Diptimayee Mohanty

She is the founder & director of SUVAANCE Internet Marketing Services Pvt. Ltd. From mere interest to full time career, she delved into the world of digital marketing in later part of last decade and has been contributing excellent articles on Google algorithm changes, patents, SEO strategies, tools & software for marketing and analysis.

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