GMB Updated Directions Heatmap

Google My Business Updated Directions Heatmap

Posted On : March 16th, 2018   By : Diptimayee Mohanty   To : Google My Business, Local SEO

Yesterday, Google My Business community manager Allyson has notified that some changes have been done to the directions heatmap and these changes are rolling out this week.

Business owners will be happy to know that with this change, they can now track the heatmap of locations from where users request for directions to their business. Business owners can track these locations at various zoom levels (post code, city, country).

For some post codes, direction requests may appear as blank because of user privacy consideration but those direction requests are included in the city level.

To access this direction heatmap information, business owners need to login to their Google My Business account and then visit the “Insights Tab”.

Direction Heatmap

For more information, visit

Diptimayee Mohanty

She is the founder & director of SUVAANCE Internet Marketing Services Pvt. Ltd. From mere interest to full time career, she delved into the world of digital marketing in later part of last decade and has been contributing excellent articles on Google algorithm changes, patents, SEO strategies, tools & software for marketing and analysis.

Google Local Search Results Checker
Google Volatility Report