Google Favors Dynamic Content Tweaking

Google Favors Dynamic Content Tweaking for Personalization

Posted On : April 11th, 2019   By : Dillip K Mohanty   To : Technical SEO

Recently on Twitter, an interesting question was asked, whether it is better to dynamically alter content on the homepage or redirect to an alternate homepage with personalized content in that for SEO friendly personalization?

To answer this, John from Google replied that it would be better to tweak the content dynamically rather than redirecting to new URLs for personalization as new URLs bring much more complexity.

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