A Second Thought About Google Multi-Week Algorithm Update Impact On PMD & EMD
Posted On : August 3rd, 2013 By : Dillip K Mohanty To : Google Algorithm UpdateGoogle’s multi-week algorithm update rolled out in the last part of June’13 & first part of July’13 has been a matter of intense discussion in SEO community. Though specifics of the update have not been declared by Google but Dr. Pete has a beautiful post on the impact on PMD (partial-match domain) & EMD (exact-match domain) during the period. To get into more, I have analyzed (though partially) two specific sites in the PMD list given in the post that moved down in ranking for respective keywords mentioned and commented there.
As I mentioned in the comment, the impact due to this update on EMDs & PMDs can’t be considered as a penalty. It is more likely Google devaluing the influence of signals regarding the presence of keywords in Domain on ranking algorithm. Google is trying to cotton on the users’ intent behind a query in a better way. Hence it is likely to be a collateral damage as Dr. Pete mentioned. Please share your thoughts if you have any new idea behind the update.
He is the co-founder & director of SUVAANCE Internet Marketing Services Pvt. Ltd. He is passionate about search marketing & Google algorithm and is actively writing on these here.
