Google Introduced Domain Diversity Change in SERP
Posted On : June 10th, 2019 By : Diptimayee Mohanty To : GoogleFor many queries in Google search, we normally see multiple URLs from same domain coming in top 10 of Google search results which might not have been more useful for Google users and hence they are making a new change in it.
On 06th June, Google’s Search Liaison, Danny Sullivan, officially tweeted that Google is now launching a new change in Google Search which is designed to provide more domain diversity in search results.
Have you ever done a search and gotten many listings all from the same site in the top results? We've heard your feedback about this and wanting more variety. A new change now launching in Google Search is designed to provide more site diversity in our results….
— Google SearchLiaison (@searchliaison) June 6, 2019
This site diversity change means that you usually won't see more than two listings from the same site in our top results. However, we may still show more than two in cases where our systems determine it’s especially relevant to do so for a particular search….
— Google SearchLiaison (@searchliaison) June 6, 2019
Site diversity will generally treat subdomains as part of a root domain. IE: listings from subdomains and the root domain will all be considered from the same single site. However, subdomains are treated as separate sites for diversity purposes when deemed relevant to do so….
— Google SearchLiaison (@searchliaison) June 6, 2019
Finally, the site diversity launch is separate from the June 2019 Core Update that began this week. These are two different, unconnected releases.
— Google SearchLiaison (@searchliaison) June 6, 2019
Now, with this domain diversity change, users will not usually see more than two listings from the same domain in Google’s top search results. But, for particular searches, if Google’s systems determine that it’s relevant to do so then it may still show more than two results.
This domain diversity change will also consider subdomains as a part of root domain. So, listings from the subdomain and root domain will be considered from the same single domain. But here also, for diversity purposes, sub domains can be treated as separate sites if it’s relevant to do so.
In conclusion, this site diversity change has nothing related to Google’s June 2019 core update and is not about ranking though.
She is the founder & director of SUVAANCE Internet Marketing Services Pvt. Ltd. From mere interest to full time career, she delved into the world of digital marketing in later part of last decade and has been contributing excellent articles on Google algorithm changes, patents, SEO strategies, tools & software for marketing and analysis.