{"id":793,"date":"2019-04-11T14:35:39","date_gmt":"2019-04-11T14:35:39","guid":{"rendered":"http:\/\/www.suvaance.com\/microblog\/?p=793"},"modified":"2019-04-11T14:36:33","modified_gmt":"2019-04-11T14:36:33","slug":"google-favors-dynamic-content-tweaking-for-personalization","status":"publish","type":"post","link":"https:\/\/www.suvaance.com\/microblog\/google-favors-dynamic-content-tweaking-for-personalization\/","title":{"rendered":"Google Favors Dynamic Content Tweaking for Personalization"},"content":{"rendered":"<p>Recently on Twitter, an interesting question was asked, whether it is better to dynamically alter content on the homepage or redirect to an alternate homepage with personalized content in that for <strong>SEO friendly personalization<\/strong>?<\/p>\n<p>To answer this, <strong>John<\/strong> from <strong>Google<\/strong> replied that it would be better to tweak the content dynamically rather than redirecting to new URLs for personalization as new URLs bring much more complexity.<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">I&#8217;d tend towards dynamically tweaking content rather than redirecting (new URLs = much more complexity). At least for search landing pages, the primary content should be equivalent, which is easier done through tweaking rather than new URLs. IDK about ads landing pages \ud83d\ude42<\/p>\n<p>\u2014 \ud83c\udf4c John \ud83c\udf4c (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1115668812618194944?ref_src=twsrc%5Etfw\">April 9, 2019<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently on Twitter, an interesting question was asked, whether it is better to dynamically alter content on the homepage or redirect to an alternate homepage with personalized content in that for SEO friendly personalization? To answer this, John from Google replied that it would be better to tweak the content dynamically rather than redirecting to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[269,268],"class_list":["post-793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo","tag-dynamic-content-tweaking","tag-seo-friendly-personalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Favors Dynamic Content Tweaking for Personalization<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suvaance.com\/microblog\/google-favors-dynamic-content-tweaking-for-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Favors Dynamic Content Tweaking for Personalization\" \/>\n<meta property=\"og:description\" content=\"Recently on Twitter, an interesting question was asked, whether it is better to dynamically alter content on the homepage or redirect to an alternate homepage with personalized content in that for SEO friendly personalization? To answer this, John from Google replied that it would be better to tweak the content dynamically rather than redirecting to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suvaance.com\/microblog\/google-favors-dynamic-content-tweaking-for-personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"The Fastest Way To Know About SEO News &amp; Google Updates - Microblog - SUVAANCE\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-11T14:35:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-11T14:36:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.suvaance.com\/microblog\/wp-content\/uploads\/2019\/04\/Google-Favors-Dynamic-Content-Tweaking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dillip K Mohanty\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dillip K Mohanty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Favors Dynamic Content Tweaking for Personalization","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.suvaance.com\/microblog\/google-favors-dynamic-content-tweaking-for-personalization\/","og_locale":"en_US","og_type":"article","og_title":"Google Favors Dynamic Content Tweaking for Personalization","og_description":"Recently on Twitter, an interesting question was asked, whether it is better to dynamically alter content on the homepage or redirect to an alternate homepage with personalized content in that for SEO friendly personalization? 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