Mobile First Indexing

Google Started Rolling Out Mobile-First Indexing

Posted On : March 27th, 2018   By : Durga Prasad Kundu   To : Google Algorithm Update, SEO News

Finally, Google has made an official announcement that they have started rolling out mobile-first indexing. Yes! After a year and half of experimentation and testing, they have started migrating websites that follow the best practices for mobile-first indexing.

This is not the beginning of mobile-first indexing because previously Google informed us that limited numbers of sites have already been migrated to mobile-first indexing. But, with this announcement, it seems like this roll out will cover huge numbers of websites.

According to Google, with mobile-first indexing they will use the mobile version of a page for indexing and ranking which will help primary mobile users to find what they are searching for.

Also Google clarified that mobile-first index is not different from their main index and for websites having AMP & non-AMP pages, Google will prefer to index the mobile version of the non-AMP page.

Webmasters who want to know whether their sites have been migrated to mobile first indexing or not can check it via Google Search Console. Have a look at the screenshot below.

Mobile-first Indexing Message via GSC

With mobile-first indexing, webmasters will see

  • Increased crawl rate from the Smartphone Googlebot and
  • Mobile version of pages in search results & Google cached pages

Impact on ranking

With every Google Update, we always try to measure the impact of the update on ranking. But, this time Google clearly mentioned that mobile-first indexing has no impact on rankings. Mobile-first indexing is all about how Google gathers content.

But what happens if your mobile content differs from your desktop version? In last Pubcon we have heard a different view from Gary Illyes.

But make no confusion. Technically mobile-first indexing is all about crawling & indexing but not ranking.

So, it is not going to hurt your ranking as long as you keep content of both desktop 7 mobile version almost same. Else, your ranking might hurt.

Along with this, Google also encouraged webmasters to make their content mobile-friendly. With the Mobile-friendly Update, Google informed us about the importance of mobile friendly content. Mobile-friendly content will definitely rank higher for mobile searches. So, it’s definitely becomes a priority for webmasters to make their content mobile friendly.

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