Google Is Testing “More Results” in Mobile SERP
Posted On : April 9th, 2018 By : Dillip K Mohanty To : GoogleDanny Sullivan, Google’s public @searchliaison, officially confirmed the testing of “More Results” button in Google SERP. Previously, Google tested this button with limited searchers but now, Google is trying it with more people.
You guys, when did @google search get rid of pagination in favor of infinite scroll on the SERP?? Cc: @rustybrick @gsterling @searchliaison pic.twitter.com/cyDkxab11Z
— Raj Nijjer (@RajNijjer) April 7, 2018
We’ve been testing that and trying it with more people now.
— Danny Sullivan (@dannysullivan) April 8, 2018
With this More Results button, no need to click on the Next button in Google Mobile search to get more results. Searchers simply have to click on the More Results button and additional search results will appear below the current results.
While answering in Twitter, Danny also confirmed that this testing is only for mobile searches. We are not going to see this button for desktop searches.
He is the co-founder & director of SUVAANCE Internet Marketing Services Pvt. Ltd. He is passionate about search marketing & Google algorithm and is actively writing on these here.
