Google Domain Diversity Change

Google Introduced Domain Diversity Change in SERP

Posted On : June 10th, 2019   By : Diptimayee Mohanty   To : Google

For many queries in Google search, we normally see multiple URLs from same domain coming in top 10 of Google search results which might not have been more useful for Google users and hence they are making a new change in it.

On 06th June, Google’s Search Liaison, Danny Sullivan, officially tweeted that Google is now launching a new change in Google Search which is designed to provide more domain diversity in search results.

Now, with this domain diversity change, users will not usually see more than two listings from the same domain in Google’s top search results. But, for particular searches, if Google’s systems determine that it’s relevant to do so then it may still show more than two results.

This domain diversity change will also consider subdomains as a part of root domain. So, listings from the subdomain and root domain will be considered from the same single domain. But here also, for diversity purposes, sub domains can be treated as separate sites if it’s relevant to do so.

In conclusion, this site diversity change has nothing related to Google’s June 2019 core update and is not about ranking though.

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