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Category: Google SERP Changes


When it comes to bring in the best for users, undoubtedly Google comes to forefront with new features being added to its search results frequently. The last big leap was of course RankBrain wherein Google had introduced AI in its search algorithm. Though people have different opinions on its efficacy


Twitter is one of the biggest social media platforms and there is huge potential for businesses to grow their popularity & brand in Twitter. This popularity of Twitter has resulted in a new deal between Google and Twitter in which Twitter allowed Google to access its Firehose. Now, a deal is realised


Knowledge Graph Panel in Google’s search results is very common now for any query related to well-known entities like brands or person etc. Still a lot of debates around the source of the information displayed in this section is going on. One thing for sure; Google is drawing social profile data from


After Google has started showing snack pack results for local queries last month, there was lots of criticism over it because it was difficult to digest that how this snack pack results would be user-friendly having no link to website nor direction information nor call option. Recently Google has been


We know that wizards at Google love to do a lot of test on its SERP page for better UX. Today I found some interesting features while searching for information. It seems that they are extending some knowledge graph features to search results directly. But wait, these new features are meant for authority


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